Published on September 30th, 2012 | by Hugh Hession0
YouTube giving artists a slice of the pie, but does it amount to much?
Put your video up on YouTube and get a piece of ad revenue? Not a bad deal, most musicians, songwriters and publishers would say, but what kind of money are we talking about and from what do we get paid?
Pepperell says that YouTube makes 45% of advertising revenue on their videos, but they won’t tell the band how much it is. “I don’t know – and no one I know knows – how YouTube calculates the money.”
Ok Go – a relatively unknown band – went from obscurity to 200 millions views on YouTube and are more than happy with their newly founded success. However, ask manager Jamie Kitman about how much they make in ad revenue. “If that was your only source of revenue, you know, it would be time not only to not quit your day job but time to get a night job to supplement it.”