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Published on November 12th, 2012 | by Hugh Hession


Yamaha launches new music label

Yamaha Corp, the company known for it’s musical instruments, commercial and home audio/visual and live sound gear, has recently launched  The Yamaha Entertainment Group, a new music label that will focus their efforts on the indie artist.

“Because of technology, there’s never been an easier time in history to be heard,” says label head Chris Gero. “Yet there’s an amazing inability to be heard because technology has taken the profitability out of this business.”

Gero mentions that the label will not target any specific genre and will release 5 records, annually. To keep costs down, they plan on employing seven people, while collaborating with a team of 30 consultants. Alternative Distribution Alliance will be the labels distributor.

The Brit band Leogun, is the labels first signing.

For more reading:  Yamaha Launches Music Label to Build It’s Brand.


About the Author

owns and operates Emerging Artists Entertainment Marketing & Consulting, LLC - a company devoted to cultivating aspiring music artists, He is also the head of Hession Entertainment Group, LLC (artist management) and the Music Industry Liaison for the artist discovery site, TalentWatch ( He has over 25 years experience in the music business as a performer, composer, producer and artist manager. Hugh holds a BA in Marketing and is a professional member of NARIP and a voting member of The Recording Academy. He often speaks at seminars and workshops on artist development.

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