Many sites boast high readership, but fail to tell you the more important factors, such as how many of those people enter the site and then leave immediately (measured by what is called a “bounce rate”). Clearly, you can see that it is not always about quantity.

Making it in Music currently gets over 20,000 page views a month with an average bounce rate of 37%* which shows that we have a solid readership that stays on our site (meaning 63% of our readers stay engaged). For rates, sponsorship opportunities and more, email us at

*Bounce rate represents the percentage of visitors who enter a site and leave the site, rather than continue viewing other pages. According to TechWyse Marketing & Analytics (a leading internet marketing company), – Only 20% of sites that they measured fell within the 26%-40% range. “If your bounce rate is in this range you are doing very well.”

Who reads Making it in Music?

  • Musicians/bands/music artists
  • Songwriters
  • Producers
  • Artist managers
  • Singers (yes, we know they are musicians, but they comprise a huge segment of our readership).
  • Record labels
  • Music entrepreneurs


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